Our Values: Guided by Nature's Wisdom

At Aranyaamaya, our logo symbolizes our unwavering commitment to authenticity, responsibility, and trustworthiness, inspired by the four elements of nature:

  • Earth (Authenticity):

    Earth symbolizes authenticity and groundedness.

    We honor the authenticity of nature by sourcing premium-quality, natural ingredients for our products. Just as the Earth provides us with nourishment and sustenance, we strive to offer authentic, unadulterated goods that reflect the purity and integrity of the natural world.

  • Water (Responsibility):

    Water represents fluidity, adaptability, and responsibility.

    Like water flowing through the land, we embrace our responsibility to the planet and its inhabitants. Through sustainable sourcing, eco-friendly practices, and conscious decision-making, we aim to minimize our environmental impact and uphold our responsibility to protect and preserve the Earth's precious resources.

  • Air (Transparency):

    Air symbolizes transparency, openness, and communication.

    We believe in transparent practices and open dialogue with our customers, partners, and stakeholders. We strive to provide clear and honest information about our products, processes, and values, fostering trust and accountability within our community.

  • Fire (Innovation):

    Fire embodies creativity, transformation, and innovation.

    Like the flames of a roaring fire, we embrace innovation and creativity in all aspects of our business. From pioneering new sustainable solutions to developing cutting-edge products, we harness the power of ingenuity to inspire positive change and shape a more sustainable future for generations to come.

Embracing Nature: A Founder's Tale of Rediscovery

Hey there!

Growing up in the bustling city of Bangalore, I never got to experience the charm of village life firsthand. Raised in a city-centric family, our kitchen gradually transformed under the influence of TV commercials promising healthier options. Our traditional oils and wholesome snacks gave way to refined alternatives, all in the name of a "healthier" lifestyle.

But life took an unexpected turn when I married into a family deeply rooted in Coimbatore's village life, surrounded by generations of farmers thriving amidst coconut farms. Visiting often and experiencing their lifestyle, I couldn't help but reflect on how disconnected we were from nature and whole foods which inturn made me realize the impact of our dietary choices and lifestyle on our health.

Becoming a new mother during the pandemic reinforced my commitment to natural living. Despite initial resistance from my parents, who were set in their ways, I chose to incorporate only natural products into my child's life & ours, inspiring the creation of Aranyaamaya.

Today, Aranyaamaya is more than just a brand – it's a movement. It's about reconnecting with our roots, making mindful choices, and embracing the beauty of nature in everything we do.

Let's embark on this journey together, embracing natural living and nurturing our bodies, souls, and the earth for future generations. Join us as we create a healthier world, one step at a time.

-Nethra Govinda
Founder, Aranyaamaya

Who We Are

We're more than an online marketplace. We're a community of farmer families from Coimbatore district, united by our commitment to living in harmony with the Earth. For us, choosing natural, toxic-free, and organic products isn't just a trend; it's a way of life. We believe in transparency, empowerment, and connection to shape a better world.

1 of 2

Grown by Nature, Served by Nature